Saurabh Kalra
- July 18, 2024
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Excerpt :
Embracing GreenPro certification is not just about meeting standards; it’s about setting new benchmarks for sustainability and showing that environmental responsibility is not only possible but imperative for businesses today.
In the era of increasing environmental consciousness, the demand for sustainable and eco-friendly products has surged across various sectors. This paradigm shift has led to the development of numerous eco-labeling and certification programs worldwide. Among these, the GreenPro certification has emerged as a significant player in the Indian market, particularly in the building and manufacturing sectors. This article provides a detailed exploration of the GreenPro certification, its benefits, and the application process, offering valuable insights for both manufacturers and consumers.
GreenPro certification is a Type-1 Ecolabel based on ISO 14024 standards, developed by the Confederation of Indian Industry (CII). It is designed to assess and certify the “greenness” of products based on a holistic life cycle approach. The certification aims to guide manufacturers in improving their products’ environmental performance and positioning them as eco-friendly in the market.
GreenPro has received accreditation from the Global Ecolabelling Network (GEN) through GENICES – GEN’s Internationally Coordinated Ecolabelling System. This accreditation ensures that the GreenPro Ecolabel certification aligns with international standards and protocols for green product labeling. Furthermore, the United Nations Environment Programme (UNEP) has tested its ‘Guidelines for Product Sustainability Information’ on GreenPro Ecolabelling, affirming its credibility and alignment with global sustainability principles.
GreenPro adopts a comprehensive life cycle assessment approach, which evaluates the environmental impact of a product from raw material extraction to end-of-life disposal.
This holistic methodology ensures that certified products demonstrate clear, measurable environmental benefits throughout their lifecycle. The assessment covers several key areas:
The GreenPro certification offers numerous advantages to both manufacturers and consumers, contributing to the overall sustainability of the industry and the environment.
For Manufacturers
GreenPro certification covers a wide range of industries and product categories, including but not limited to:
This diverse coverage ensures that the certification is relevant across multiple sectors, promoting sustainability in various aspects of industrial and consumer products.
The GreenPro certification process is rigorous and comprehensive, ensuring that only truly sustainable products receive the certification. The process typically involves the following steps:
The first step involves a self-evaluation by the manufacturer. This preliminary assessment helps the company understand the current environmental performance of their product and identify areas for improvement. During this phase, manufacturers should:
Once the initial assessment is complete, the manufacturer submits a formal application to the GreenPro certification body. This application typically includes:
The GreenPro certification team conducts a thorough review of the submitted documents. This review process involves:
During this stage, the certification team may request additional information or clarification from the applicant if needed.
Following the document review, a site visit is typically conducted by GreenPro auditors. This on-site assessment serves to:
The site visit provides a crucial opportunity for auditors to gain first-hand insight into the company’s commitment to sustainability and the practical implementation of green practices.
Based on the document review and site visit findings, the GreenPro certification committee makes a decision regarding the product’s certification. The decision may result in:
If certification is granted, the manufacturer receives the right to use the GreenPro Ecolabel on their certified products and in related marketing materials.
GreenPro certification is typically valid for a specific period, often two years. During this time, certified companies are expected to:
The recertification process helps ensure that certified products continue to meet the evolving standards of environmental performance and sustainability.
While GreenPro certification offers numerous benefits, companies pursuing certification may face several challenges:
As sustainability continues to gain importance in global markets, the role of certifications like GreenPro is likely to expand. Several trends may shape the future of GreenPro certification:
GreenPro certification represents a significant step towards promoting sustainable product development and consumption in India and beyond. By providing a credible, third-party verification of a product’s environmental credentials, GreenPro helps bridge the information gap between manufacturers and consumers, fostering a market environment that rewards sustainable practices. For manufacturers, GreenPro certification offers a pathway to improve environmental performance, differentiate products in the market, and align with global sustainability trends. For consumers, it provides assurance of a product’s environmental credentials, enabling more informed and sustainable purchasing decisions.As environmental concerns continue to shape market dynamics, certifications like GreenPro are likely to play an increasingly crucial role in driving sustainable innovation and consumption patterns. By embracing such certifications, businesses can not only contribute to environmental conservation but also position themselves advantageously in an increasingly eco-conscious market landscape. The journey towards sustainability is ongoing, and GreenPro certification serves as a valuable tool in this journey, guiding both producers and consumers towards a more sustainable future. As the certification evolves and expands, it has the potential to significantly influence product development, manufacturing processes, and consumer behavior, contributing to broader sustainability goals on a national and global scale.
Meet Saurabh Kalra, a passionate Sustainability coach, an entrepreneur, storyteller, and the creative force behind "Green biz talks." He is a Doctorate Scholar at SSBM Geneva and an Engineering Graduate with an MBA degree. His expertise in the subject and over 20 years of industry experience clubbed with an insatiable curiosity and an unquenchable thirst for new experiences, makes him one of the most sought-after sustainability compliance experts in India. Reach out to him for speeding up your sustainable certification journey.
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